There is something known to woman that has been hidden from man for a long time. Hidden in plain sight, lining the drawers of many females. An item simply referred to as a fuzzy sock.

Brandon (one of our co-founders) was working from home one chilly morning. In need of some socks. He walked over and pulled open his sock drawer only to find one pair of rough socks with holes in the bottom. Hanging his head in disappointment something caught his eye. His wife’s sock drawer was partially ajar. He slowly pulled it open. There they were, fuzzy socks. His heartbeat quickened. With his eyes wide with curiosity, his hand trembling with fear and excitement, he reached in and pulled out a pair.

“What is this?” he thought as he squeezed the luxurious fuzz in his hands. Sitting down, he put the socks on. Starting at his feet a state of bliss came over him. He felt as if he was a new man.

His productivity increased, he told better jokes, he started sleeping better, and besides constantly wearing fuzzy socks he also wore a constant smile. While his wife was enjoying her new and improved husband, she soon started complaining about her missing fuzzy socks. She would get embarrassed when Brandon would wear her socks while friends were over, or out in public. He knew something needed to change.

Brandon reached out to 2 of the smartest people he knew. After showing them the powers of fuzzy socks, one of them said, “Brandon, you are not alone in the quest for fuzzy man socks. There is another man, who longs for these as well…